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Jason is a Product and UX leader in Austin, TX




Passionate Digital Product Manager with experience in product management, e-commerce, and the Scrum framework; a proven ability to take ownership of the product, empower and collaborate with my team to tackle complex and challenging problems; and a strong background in UX design and marketing.


Digital Product Manager

USAA - Austin, TX

April 2015 - Present

Builds trust with cross-functional teams to tackle complex and challenging problems to optimize the Member's digital experience for USAA's Investment Management Company.

• Managed redesign of all investment product pages using user-centered design methodology, which increased investment products acquired by 48%.

• Increased application start rates by 125% for retirement accounts through A/B testing different experiences that offered novice investors the decision support and tools needed to feel confident to buy an investing product.

• Identifies member needs through user research, usability testing, and various types of qualitative and quantitative tools to make informed decisions for digital product features.


Digital Marketing Manager

USAA - San Antonio, TX

May 2014 - April 2015

Managed landing pages (plan, design, build, measure) for digital marketing campaigns that supported Enterprise, Insurance, and Military Affinity initiatives.

• Led cross-functional creative and technical team in creating customizable landing page templates via content management system, which resulted in 62% decrease in time required for landing page test operations.

• Collected and analyzed digital behavior and web analytics data using Adobe Analytics to provide insights, recommendations, and strategies for improving campaign performance to a large network of stakeholders.

• Improved year-over-year success of the back to school advice campaign, which generated 57% more traffic, 51% more quote completes, and 76% more application completes by partnering with social business to reach target market segments.


New Member Sales Senior Specialist

USAA - San Antonio, TX

March 2012 - May 2014

Provided member on boarding, servicing and facilitation of insurance and bank product sales through digital, phone and face-to-face channels.

• Implemented “Scratch Pad” which was an innovation idea I submitted that eliminated an employee pain point, reduced call times, and enhanced the member experience.

• Provided mentorship and training to new sales reps, based on my leadership, performance, product knowledge and experience.


Policy Service & Sales Specialist

USAA - San Antonio, TX

April 2011 - March 2013

Deepened and serviced member’s accounts through relationship building to close on insurance product sales that meet their needs and promote their financial security.

• Achieved 100% mandatory compliance and 98% quality scores in minimizing risk for the company, while ranking in the top 10% for product sales and member satisfaction.

• Awarded Member Experience Ambassador Award (Q4 2012) for demonstrating leadership, initiative and determination in job performance.


Certified SCrum Product Owner (CSPO)

March 2017 - March 2019


Master of Business Administration (MBA)

Concentration in Marketing (GPA 3.88/4.00)

The University of the Incarnate Word

Bachelor of Business Administration (b.B.A.)

Concentration in Marketing | Minor in Finance

The University of Texas at San Antonio

Product Management

General Assembly

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